Baruch College has been taken advantage of New Media, especially Social Networking. Various departments in the school are apart of the major sites such as Facebook and Twitter. I believe this may actually be an effective way to communicate with students but students may not consider using social sites for school information. If someone was also constantly available to answer questions then the use of these sites would be great.
Though this idea may not be directly related to the image of the school, certain course could use virtual worlds to teach various topics in a class. One class I believe this will be helpful in, is History. If everyone, as a class assignment, meet online in a 1774 themed virtual world with the teacher taking the role of, lets say, Thomas Jefferson with the class as the followers of Jefferson. This would help more students understand the topic better.
A department that would benefit from new media, especially becuase of the communication, is the Admissions department. A blog would be effective for general and some specific questions since the back and forth interaction can occur and others will be able to continuously refer to it. Although that information may be available on the website, students may not know where exactly to find, and may feel better asking his/her question and getting a direct answer to it.